Search Intent
What This Page Answers
Search intent is the user need behind a search or query behavior, whether it happens on Google, TikTok, ChatGPT, or another discovery surface. It is broader than keywords. It includes the task, decision stage, urgency, and information gap.
Common Search Intent Types
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Navigational: looking for a specific brand or site
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Informational: learning about a topic
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Commercial: comparing options
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Transactional: ready to buy or sign up
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Local: looking for nearby options
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Support: trying to solve a current problem
Platform Differences
Google Search often exposes explicit query intent. TikTok Search may combine intent with video discovery and creator proof. ChatGPT conversations may reveal complex decision context, not just a short query. Use TikTok Search Ads and ChatGPT Ads Context Hints to adapt strategy.
Practical Rule
Match the ad and landing page to the user's next decision, not just the words they typed.