Built around your
whole ad account
Give Playad a goal, like more signups, lower CPA or a new market. The team handles the rest, and asks the right questions so the ads fit your brand.
See a day with Riley
your AI Paid ads on autopilot. Your team learns your brand
Tell them about your brand once.
They research, create, launch and tune!
You approve the calls that matter.
Give Playad a goal, like more signups, lower CPA or a new market. The team handles the rest, and asks the right questions so the ads fit your brand.
See a day with RileyThree concepts, one hypothesis each. Playad isolates the variable, runs the A/B test and keeps the winner, the same way experienced marketers test.




Riley reports every morning. Casey refreshes creative every Monday. Alex moves budget when CPA drifts, and asks you first.




Every report, test and budget shift feeds your brand's playbook. Better ads, better results, every cycle.
Open a feature to see who on the team does it!
Riley watches every connected account and tells you what changed, in plain language, before your day starts.
Every morning at 9Spend, conversions and CPA across Meta, Google and TikTok, in Slack or email.
What moved, and whyRiley points at the one ad set behind the change instead of a wall of charts.
A decision only when neededPause it or move the budget, one tap. Quiet days just say so.Set a routine once. The team runs it on your calendar and asks before touching a live campaign.
Pick the routineDaily reports, weekly creative refreshes, budget shifts when CPA drifts, competitor checks.
Set the guardrailsHow far CPA can drift, how much budget can move, and when to ask you first.
Approve from anywhereChanges to live campaigns arrive as a card in your Inbox, Slack or phone.Tell Casey what you need in a sentence. The ads come back on brand, because the brand kit is already learned from your site.
Describe the goal“Three image ads for the first-order offer, each with a different angle.”
Casey makes the setImage and video ads in your colors, fonts and voice, with copy that fits each placement.
Edit in plain wordsResize, translate, swap the background or try a new hook. No design tool needed.Morgan follows the brands you compete with and tells you when something new starts working in your category.
Follow competitorsNew campaigns, creatives and spend patterns from the ad libraries, tracked over time.
See why it worksHooks, angles and formats broken down, not just screenshots.
Make it yoursSave a reference and Casey turns it into an original ad for your brand.Every test starts with a hypothesis and changes one thing. So when a winner shows up, you know why it won.
One hypothesis, one variableThree concepts that differ in angle only. Product, offer and format stay the same.
Judged on the metric you care aboutRiley reads CPA on signup, not vanity ROAS, and calls it when the data is enough.
Keep the winner, learn the lessonThe result goes into your brand playbook and shapes the next batch.Built with decades of expertise from marketers who've spent $100M+ across gaming, CPG and more.
“We went from 20 hours a week making ads to one, and our ROAS still climbed from 1.5 to 2.34. Playad just does the work better than we did.”
“Playad works better than a junior performance marketer. It runs 24/7, understands our brand, and makes the right calls.”
“Playad makes UA effortless. Even as a small team, we've been able to run acquisition efforts that used to require a much bigger operation.”
No. You approve the actions that matter: launches, pauses and budget moves. Everything is logged with who did it and why.
No, but it's strongly recommended. Connecting Meta, Google or TikTok unlocks reports, budget shifts and account-specific recommendations.
Credits cover AI generation and automation: images, videos, ad variations and experiments. Costs vary by task, and you can see them before you run anything.
Meta, Google and TikTok Ads, with ChatGPT Ads in beta. Instagram and TikTok organic posts are supported too.
Yes. Jordan walks you through setup step by step, and the team explains every recommendation in plain language.
Ready to hire your AI marketing team?