Inspiration

Inspiration is the reference board for creative examples, competitor ideas, and imported ads. Use it when you want future Creative Sets to follow a specific visual direction, message angle, or format.

Build a reference base#

Use Discover and Imported tabs to switch between sourced examples and saved references. Filters for country, media type, platform, category, and format help narrow the board.

Use references in creation#

Save references that explain what the brand likes, what competitors are doing, or what kind of execution should be tested next. Strong references make creative requests more concrete.

Discover references#

Discover mode searches by selected platform, country, media type, pinned competitors, and keyword. For platforms with pinned companies, selecting competitors focuses the result set. For TikTok-style discovery, keyword search can be used directly.

Save and reopen references#

Save a full reference or individual media item when it should be reused later. Saved references appear in the Imported tab and can be opened in a detail modal for review.

Inspired tab#

The Inspired tab is the saved reference workspace. Use it for references that the team has already chosen as useful creative direction.

In the Inspired tab you can:

1. Upload a new reference image.
2. Review saved reference cards in a grid.
3. Check the platform source on each card when available.
4. Delete references that should no longer guide creative generation.
5. Reuse saved image references in the Ad Clone style reference step.

References saved here are not final ads. They are direction inputs. They help Playad understand the visual system, layout density, product framing, copy style, and placement type that future creatives should follow.

Manage competitors#

Use the competitor management flow to update which brands are pinned for discovery. Plans may limit the number of competitors that can be tracked at once.