Ad Monitor

Ad Monitor opens the Live Overview dashboard for the selected brand. It brings headline metrics, platform summaries, and campaign insights together so you can decide what to investigate next.

Start a performance review#

1. Select the correct team and brand, then open Ad Monitor from the main navigation.
2. Check the reporting dates and platform freshness indicators. Use the date and comparison controls to choose the period you want to review.
3. Read the headline metrics, including spend, conversions, and ROAS when those results are available.
4. Review the platform cards and campaign insights to find where performance needs attention.
5. Open an available campaign, ad group, or ad detail from an insight to inspect its metrics and related items.

Read the dashboard#

Live Overview organizes performance into reporting sections. Review overall results first, then the platform breakdown and detailed insights. The metrics and details shown depend on the connected platforms and available data.

When an insight offers a clickable entity name, selecting it opens a detail panel. Use that panel to inspect the selected campaign, ad group, or ad and navigate to related entities. Close the panel to return to the dashboard.

The Campaigns section lists only campaigns that are running now. A campaign that is paused, past its end date, or removed is left out even if it spent during the selected dates; the headline metrics and platform cards still include its results. The campaign table opens with spend, result, and efficiency columns. Use Manage Columns to add others, such as reach, link clicks, or video views.

Compare spend, result volume, and efficiency over the same reporting dates. A missing metric is not evidence that its value is zero. Use Creative Performance when you want to review the individual creatives used in connected ads.

Data windows and freshness#

The reporting controls and freshness indicators show the period being analyzed and the available platform data. A connection alone does not establish that its historical data has finished syncing. Check the initial sync and daily sync setup in Connections.

If results are missing#

• Confirm the selected brand and that a supported ad account is connected and active.
• Open Connections and check the initial sync. Choose reporting dates that overlap the synced data.
• Check which platform or insight is unavailable; other dashboard sections may still have results.
• A campaign missing from Campaigns may be paused or finished. Its results still count in the headline metrics and platform cards.
• If an error persists, include the brand, reporting dates, affected platform, and visible message when contacting Support.