Assets

Assets is the brand library for source material used across creative work. Keep logos, product images, creator references, brand visuals, and reusable media organized here.

Brand assets

Add source material

Use Import to add new files. Use Convert when assets need to be transformed into another usable format. Filters and search help find the right reference when the library grows.

Keep the library clean

Remove outdated files, rename unclear assets, and keep related files grouped. Clear, current assets improve generated creative quality because Playad can reference real product visuals and brand material.

Organize assets

Assets supports folders, favorites, and logo-specific views. You can create, rename, delete, and open directories. Inside a directory, only the assets assigned to that folder are shown.

Select and manage files

Click assets to preview them. Use multi-select, shift-click range selection, and hover actions to work with multiple assets. Asset actions include rename, delete, favorite, download, move to folder, and remove from folder where applicable.

Upload and import

Files can be uploaded from the local machine or dragged onto the page. Upload progress is shown in a panel, and new uploads can be refreshed into the list.

For video assets, keyword search can help locate a specific scene or moment inside the asset library. Use this when a long source video contains multiple product shots, creator moments, or scenes and you need to find the right segment quickly.

Generate from assets

Selected assets can be applied to a Creative Set and used to generate image, video, or interactive creative depending on the asset type and available plan features.

Related terms