Assets
Assets is the brand library for source material used across creative work. Keep logos, product images, creator references, brand visuals, and reusable media organized here.

Add source material
Use Import to add new files. Use Convert when assets need to be transformed into another usable format. Filters and search help find the right reference when the library grows.
Keep the library clean
Remove outdated files, rename unclear assets, and keep related files grouped. Clear, current assets improve generated creative quality because Playad can reference real product visuals and brand material.
Organize assets
Assets supports folders, favorites, and logo-specific views. You can create, rename, delete, and open directories. Inside a directory, only the assets assigned to that folder are shown.
Select and manage files
Click assets to preview them. Use multi-select, shift-click range selection, and hover actions to work with multiple assets. Asset actions include rename, delete, favorite, download, move to folder, and remove from folder where applicable.
Upload and import
Files can be uploaded from the local machine or dragged onto the page. Upload progress is shown in a panel, and new uploads can be refreshed into the list.
For video assets, keyword search can help locate a specific scene or moment inside the asset library. Use this when a long source video contains multiple product shots, creator moments, or scenes and you need to find the right segment quickly.
Generate from assets
Selected assets can be applied to a Creative Set and used to generate image, video, or interactive creative depending on the asset type and available plan features.
Related terms
Brand
Use Brand to manage the product, audience, positioning, and creative context Playad uses for generation.
Creative Sets
Create, organize, open, edit, and export Playad image, video, and interactive ads from Creative Sets.
Exports
Use Exports to find downloaded or prepared creative outputs from Playad.