Brand

Brand is the context layer for Playad. It stores the logo, color palette, typography, knowledge, assets, countries, languages, categories, and audience details used to guide generation.

Keep brand context current#

Review brand details before generating a major Creative Set. Product changes, new markets, updated positioning, or changed offers should be reflected here before asking Playad to create new work.

What affects generation#

Brand knowledge, assets, target audience, countries, and language settings help Playad choose the right visual references and message framing. If generated output feels off-brand, check this page first.

Editable brand cards#

The Brand page is made of editable cards. Click a card to update that part of the brand profile:

1. Logo and brand assets.
2. Color palette.
3. Typography.
4. Brand knowledge.
5. Countries and languages.
6. Categories.
7. Target audience and key messages.

Brand URL and AI update flow#

If AI generation is available, updating the brand URL can route into Chat with a prepared prompt so the agent can refresh brand context. Restricted workspaces fall back to direct brand data updates.

Brand knowledge#

Brand knowledge supports structured text for overview, selling points, benefits, slogan, personality, visual design, and tone of voice. This is the most important place to describe how Playad should interpret the brand.