Creative Sets

Creative Sets are the main workspace for ad concepts. A set groups related image, video, and interactive creatives under one brand, market, objective, or testing idea.

Creative Set list#

The list view shows every Creative Set for the selected brand. Use the status tabs to switch between all, draft, active, and ended sets. Country, objective, title search, and sort controls help narrow the list when a brand has many sets.

Each row shows the set title, market coverage, creative counts, and quick actions. Click a set row to review the creatives inside it.

What you can do from the list:

1. Create a new Creative Set.
2. Search by title.
3. Filter by status, country, and objective.
4. Sort newest first or oldest first.
5. Open a set detail page.
6. Edit a set.
7. Delete a set.
8. Bulk download set outputs when allowed by plan and export state.

Creative Set detail#

The detail page shows the Creative Set brief, status, objective, source URL, update time, creative counts, and generated creative cards. The creation cards at the top let you add Image Ad, Video Ad, or Interactive Ad creatives to the same set.

Use this page to:

1. Review the full set before exporting.
2. Create additional image, video, or interactive ads from the same context.
3. Open an individual creative in the right editor.
4. Download, delete, or manage set-level outputs.

Create more creatives#

The top creation cards control which type of creative is added to the set:

• Image Ad creates static image ads. Depending on the current flow, it can start from guided generation or a blank image editor canvas.
• Video Ad opens video creation options such as UGC Ad, Long to shorts, or Blank Canvas when those options are available.
• Interactive Ad creates an interactive creative, but access can be limited by plan.

When a new video creative is created from Blank Canvas, Playad creates the creative record, creates a default vertical video canvas, and opens the video editor.

Create a UGC Ad#

UGC Ad is a guided video creation flow for presenter-style ads. It is useful when you want Playad to turn a brand, target audience, and product context into a short creator-style script and storyboard.

The UGC Ad flow uses five steps:

1. Scene Setup sets targeted duration and canvas size. Duration controls the likely script length and number of scenes. Canvas presets include common Meta, YouTube, TikTok, and Google placements.
2. Brand & Target selects the campaign context, audience, country, language, and brand inputs used to shape the message.
3. Avatar chooses the presenter or avatar for the video.
4. Script generates or edits the spoken script and voice direction.
5. Storyboard turns the script into scenes that can be confirmed into an editable video creative.

Use Next and Back to move through the flow without losing the current step state. Use Exit when you want to leave the flow before generating the creative.

After confirmation, Playad creates a video creative and opens it in the video editor so you can adjust scenes, timing, captions, assets, audio, and export settings.

Create an Ad Clone from references#

Ad Clone is a guided static creative flow for generating ad variations from a target audience, style reference, product assets, and copy direction.

The Ad Clone flow uses four steps:

1. Target chooses the audience, market, language, and landing page context.
2. Style Reference lets you upload a new reference or select a saved image reference from Inspiration.
3. Creative builds the creative set inputs, including product visuals and copy.
4. Canvas & Variations selects placement sizes and how many output variations to generate.

In the Style Reference step, choose Upload New when the reference is not already saved. Uploaded references are stored as image references and can be reused later.

Edit Image Ad copy before generation#

The Creative step includes an Advanced area for controlling copy before image generation. Use this when the generated ad needs exact copy, brand-approved claims, or a specific creative angle.

Advanced copy controls include:

1. Generate Ad Copy to create copy from the selected target, brand category, product images, country, language, and reference context.
2. Headline for the main attention-grabbing line.
3. Eyebrow for a short label above the headline.
4. Subheadline for supporting message detail.
5. CTA for the call-to-action text.
6. Additional Info for disclaimers, fine print, or supporting proof points.
7. Custom Instructions for design or messaging rules that should guide generation.

The preview side shows how the selected creative direction is shaping the output before final canvas generation.

Creative cards#

Creative cards show the generated image/video preview, creative title, canvas or placement label, country, last updated time, and item actions. Use the card itself to open the editor. Use the item menu for actions such as edit, copy to another type, switch Creative Set, or delete when available.

Image editor#

Click an image creative card to open the image editor. The editor shows the selected canvas on the left, the creative canvas in the center, style controls on the right, and edit/generate controls along the bottom.

Use this editor when a static ad needs direct changes before export. Typical work includes prompt-based edits, image replacement, opacity or style adjustment, and canvas-level cleanup.

Image editor capabilities include:

1. Select or add canvases from the left rail.
2. Select elements on the canvas and edit their style in the right sidebar.
3. Use Chat to Edit when an image element is selected.
4. Remove background, upscale, erase object, or expand image when the selected element and plan support it.
5. Generate new image content from the bottom panel.
6. Complete or export the creative from the editor header.

Video editor#

Create a Video Ad from a Creative Set or open an existing video creative to enter the video editor. The video editor includes the top editing toolbar, central preview, generation controls, caption/style controls, and timeline playback.

Use this editor to generate new video variations, adjust format and duration, add or edit captions, work with audio, and export finished video ads.

Video editor capabilities include:

1. Add or manage video, image, GIF, text, shape, sticker, audio, caption, and CTA elements from the top toolbar.
2. Preview the current creative in the center canvas.
3. Use the timeline to control duration, playback, and element timing.
4. Generate new video content from the bottom generate panel.
5. Configure model, aspect ratio, duration, resolution, and generated audio options.
6. Open the right sidebar to adjust layers, style, captions, filters, volume, speed, and transitions depending on the selected element.
7. Export the finished video from the header.

Interactive Video Editor#

Interactive creatives open in the Interactive Video Editor. This editor combines a video canvas, timeline, clip structure, and behavior controls so a viewer action can change what happens next.

Use the Interactive Video Editor to:

1. Select visual or interactive elements directly on the canvas.
2. Add or edit clips in the timeline.
3. Set the timing of interactive elements on the behavior track.
4. Use the right sidebar to configure the selected behavior.
5. Preview how the creative reacts before export.

When an interactive element is selected, the Behavior sidebar can control:

1. Type such as Click or Draw.
2. Show Guideline to display or hide the interaction guide on the creative.
3. Name for the selected interaction.
4. Action such as jumping to another clip or opening a CTA.
5. Clip and Jump to when the action routes the viewer to a specific clip and timestamp.
6. No action for what happens if the viewer does not interact, such as Resume, Stop forever, or Jump to another clip.

Use the timeline to align the interaction window with the moment in the video where the viewer should act. Use Export from the header after the interaction path has been checked.