Projects (formerly Creative Sets)

For new image or video ads, start with Chat and Flow Editor. That is the default creation workflow.

Use Projects to create and reopen editable work in the current navigation. Use Creations to find generated media and exported files. This URL is retained for older links.

Creative Set list

Open Projects for editable work in the current sidebar. Select the original brand before looking for a project.

Creative Set detail

Open an individual project to continue editing. Find the final media in Creations; it has its own folders and filters.

Create more creatives

Describe a new creative request in Chat first. You can also choose an available creation option under Start a new creative in Projects when you need a specific workflow.

For presenter-style video, describe the product, audience, presenter, and desired duration in Chat. Avatar Studio covers reusable presenters. The previous multi-step Creative Sets screen may differ from the current creation flow.

Create an Ad Clone from references

Open Inspiration, select a supported reference, and choose Clone or Clone this ad to start its creation conversation in Chat.

Edit Image Ad copy before generation

Include the exact headline, supporting message, call to action, and wording constraints in your creation request. Review the generated copy before exporting or launching it.

Creative cards

Use a project card to reopen editable work. Use a creation card to preview the generated, imported, or exported media. Available actions depend on the item and your access.

Image editor

Open an image project from Projects to edit it. Export the result when ready and find its output in Creations.

Video editor

Open a video project from Projects, review its scenes and timing in the editor, and export the result when ready. Check the editor for export progress.

Interactive Video Editor

Open an interactive project to edit and preview its interactions before export. Availability depends on your plan and access.