Marketing Insights

Analysis and perspectives on advertising, creative work, and marketing measurement.

Marketing Insights•Sep 3, 2026

How to Measure Advantage+, PMax, and Smart+ When the Algorithm Won't Tell You What It's Doing

Recent posts

Marketing Insights•Sep 1, 2026

AI Marketing Agent vs. Copilot vs. Generator: What's Actually Different

Marketing Insights•Aug 29, 2026

Running Paid Media Without An Agency

Marketing Insights•Aug 29, 2026

Fragmented Marketing Stack

Marketing Insights•Aug 29, 2026

Model Context Protocol (MCP)

Marketing Insights•Aug 29, 2026

MCP For Ad Platforms

Marketing Insights•Aug 29, 2026

Skill Sprawl

Marketing Insights•Aug 23, 2026

MMM vs. Attribution vs. Incrementality: Which Should You Use? (2026)

Marketing Insights•Aug 16, 2026

What Is Agentic Marketing? Definition, Examples & How It Differs From Automation (2026)

Marketing Insights•Aug 13, 2026

ChatGPT Ads & GEO: How to Get Your Brand Into AI Answers (2026)

Automate marketing in less than 2 minutes

Marketing Insights•Aug 5, 2026

What Will Performance Marketing Jobs Look Like in 5 Years? (2026)

Marketing Insights•Aug 4, 2026

Will AI Replace Media Buyers? The Honest 2026 Answer

Marketing Insights•Jul 9, 2026

The SMB Owner's Guide to Paid Ads - When Should You Actually Start Running Ads?

Marketing Insights•Jul 9, 2026

The SMB Owner's Guide to Paid Ads - How Much Should You Spend?

Marketing Insights•Jul 9, 2026

The SMB Owner's Guide to Paid Ads - Industry Playbooks

Marketing Insights•Jul 9, 2026

The SMB Owner's Guide to Paid Ads - Marketing 101: The Five Things You Need to Know

Marketing Insights•Jul 9, 2026

The SMB Owner's Guide to Paid Ads - Common Questions

Marketing Insights•Jul 9, 2026

The SMB Owner's Guide to Paid Ads - Why Run Ads at All?

Marketing Insights•Mar 6, 2026

What is AI Ad Creation? The Complete Guide [2026]